What Is A Good Career That Involves Making Commercials

Commercial production requires creativity and technical skills.

A great television commercial has staying power. Though they haven’t aired in decades, Spike Lee’s “Mars Blackmon” for Nike and Wendy’s “Where’s The Beef?” lady are remain iconic figures associated with those brands, just like the Geico “Cavemen” of today. Digital recorders and video-editing software give anyone the opportunity to shoot an advertisement, but any number of professional jobs can lead a creative person to a full-time career involving production of commercials.

Writers and Actors

From catchy slogans to snappy dialogue, a professional writer or actor generates the lines in memorable television commercials. A college degree in communications looks good on a resume, though majors in English, psychology or history can give writers and actors necessary background to create works with deeper meanings. A portfolio of creative projects – such as performance videos of actors or stories and advertisement taglines by writers – will open the door for positions. Writers can freelance or sign on with video production companies, public relations houses and other creative marketing agencies that are most likely to generate and sell commercial advertising ideas. Actors use agents or self-marketing to attract work.

Technical Operators

Skilled camera operators and sound technicians are careers with the obvious potential for commercial assignments. Like writers, a bachelor’s degree in communications is a positive credential, though hands-on experience from a technical school and work at a local TV station or production house can establish the necessary work history. Media companies, production houses and even some advertising agencies have staffs available for hire with the technical expertise when companies want to shoot commercials.

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Quite possibly the most experienced person necessary when a commercial is made is the video producer. These individuals have learned all the jobs necessary to make a commercial from beginning to end. Many likely started in entry-level positions as camera operators or on-air talent, according to a survey by the U.S. Department of Labor, but they have proven their business skills and advanced to the top of the profession. Producers manage the execution of all types of programming, from 30 second commercials to sporting events and documentaries.

Video Editor

After production has wrapped, an editor with highly technical skills is brought in to create a finished commercial. Video editors can balance the sound, add special effects and make a performance appear seamless. Editors, who generally work for video production houses or television stations, can be self-taught but need to keep pace with the latest technology and software to provide the most up-to-date look for a video, commercial or other production. A top-notch editor can actually make as much or more than on-air talent, according to a Department of Labor’s wage survey.