Creating a broadcast quality video can take a lot of time and effort, and often costs a lot of money. Writers and crew are often necessary, and equipment expensive. In addition, you will need someone to edit the project, and the quality of editing often makes the difference in how professional the finished product looks. It’s not entirely impossible to make a broadcast quality video on a budget. All you need to do is find ways to cut corners wherever possible.
1. Don’t skimp on quality. If what you really want is broadcast quality work, make sure that is what you are getting. Don’t get so caught up in cost that you end up with work that doesn’t look good. Make sure that you do your research and find the very best facilities, equipment and crew for the money that you can afford. In some cases you may have to pay a little bit more than planned to get the results that you want. Or you may have to find someone who will be willing to, for instance, do your camera work at a lower cost so that you can put more money into editing. Prioritize what you are willing to spend more money on, and stick to your plan as closely as possible.
2. Take a few television, film or video classes, so that you can do some or all of the work yourself. You will be able to learn techniques that will help you learn what it takes to create a professional looking broadcast quality video, from pre-production to post-production. In addition, at many schools, you are able to have hands on experience working with video and editing equipment. Use the access and the time to your advantage.
3. Invest in quality camera or editing equipment. This may be pricey at first, but it will be an investment that pays for itself in the long run. If you have the talent, ability and equipment to do the work yourself, you will have no problem creating broadcast quality videos. In addition, teachers and students often can get excellent discounts on some of the very best industry-standard editing and graphic design software.
4. If you don’t have the skill to do the work yourself, if you don’t have much money at all, or if you just need assistance, seek help from film and video college students. Chances are you will be able to find students that will be able to shoot high quality video at a low cost, or in exchange for being able to use the video on their demo reel. The same goes for editing. Not every student is a great editor, but many of them are quite talented. Don’t be afraid to look at their work before saying “yes” or “no.”
5. Don’t forget about talent! Depending on the type of video you are trying to produce, you may need anchors, actors and actresses, dancers, etc. You can use college students for this as well. Or don’t be afraid to ask people you know if you think they would be a good fit. You can post flyers in places where people take acting classes, near theaters, or post ads letting people know you are seeking. Don’t forget about social networking sites either. This is often a great way to spread the word about needing help for a production.
6. Be organized and thoughtful. Even if you hire a crew of students or people who are willing to work for you at a low cost, you want to be as professional as possible. You are building relationships with people, so you want to make sure that you treat them with respect, and not waste their time. Be clear and concise about what you need, and have everything scripted out and detailed as much as possible. Make sure that you communicate with everyone. Do what you can for your production. For instance, review and log your own tapes so that you or your editor has no trouble finding the shots that you want. Ensure that you have everything in order, including permits if necessary, and rights to music, etc., before it is time for you to shoot and edit, so that you save time and money, particularly if you have to pay a crew. Offer food and drink at the very least if you can’t pay the people who are helping you.