About Video Production

About Video Production

Video production is the act of creating artistic video presentations using audio and video to produce movies with the use of a video camera, video editing tools and software. The end product may be used for business or personal use such as corporate events, special occasions and celebrations. Video production is also, more traditionally, used for film or movie making involving artists and crew members to produce a movie for people to watch at the theaters.

Invented

1920s: The first television camera by Philo Taylor Fansworth, which converted the image captured into an electrical signal. Back then films were used to record images.

1950s: Some companies started looking into using a form of magnetic tape to record live images from television. Charles Ginsburg led a team of researchers at Ampex Corporation in developing a video recorder, which led to the invention of the first VTR (video tape recorder).

1951: The VTR started the recording of live images from television cameras, which converted these images into electrical impulses saved onto magnetic tapes.

1971: Sony sold their first VCR (video cassette recorder).

1981: Sony unveiled the first digital camera–the Sony Mavica (magnetic video camera). It made use of a fast-rotating magnetic disc approximately 2 inches in diameter.

Evolution

By late 1970s to early 1980s, the TBC (time base correctors) and DVE (digital video effects) were introduced. These two operate by taking a standard analog video signal input and then converting it to digital images internally.

In 1986, the first digital video was introduced by Sony with its Sony D-1 format, making it possible to record an uncompressed standard definition component video signal in digital as opposed to analog. Later on, a cheaper alternative using compressed data, called the Sony Digital Betacam, was introduced.

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In late 1990s, Apple Corporation introduced Quicktime, which allows time-based streaming data formats. Then the MPEG-1 and MPEG-2 formats came into the picture, offering playback capabilities. DV tape followed, allowing consumers to record directly in digital format, making the editing process simpler. These systems can be used on desktop computers without ever having to use separate equipment to do the recording and playback.

Later on, high-definition television signals such as HDV, AVCHD and DVCPRO-HD were introduced, using lesser bandwidth compared to the standard definition analog signals.

Type

The most common types of video production are:

1. Corporate events video production (seminars and training): This type of video production makes it possible to do interactive viewing as well as recording the events as they happen. Two or more cameras are required to capture videos at different angles.

2. Special occasion video production for weddings, birthdays, anniversaries, graduation and other special occasions: Photo montages, songs and audio are added while editing. Two or more cameras are required to capture the emotions of the people involved in the occasion. Most shots are taken as they happen and with very rare retakes.

3. Motion picture video production–making your own movie to be watched at home or presented to the public or in theaters: This type of video production allows the director, camera operator and other production crew to make movies by recording shots of actors and actions in sequences, then editing the final product. Each cut or sequence is also previewed after the shots to ensure that the shots taken were up to par,;otherwise, a retake may be needed.

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Expert Insight

1. Planning a video production: This is the development stage where you think of the concept or idea. This becomes more complicated when you try to plan a video production for movie making. A script, the players, locations, equipment to use and the budget needed should be considered at this stage.

2. Shooting the video: This stage is when you actually take the shots or videos of the events as they unfold or, in the case of movie making, as they are acted based on the script. Setting up your equipment, delegating jobs for your crew and then shooting the scenes are all part of this stage.

3. Editing the video: This stage is when you prepare the final product of your video production. This can be done on a computer or TV monitor using playback, then editing each scene using video editing software.

4. Finalizing the video: After you have gone through your thorough editing steps, you can finalize the video and transfer it to a media of choice.

Significance

Through the years, video productions had made it possible for consumers to create and record beautiful videos. Any important milestones celebrating a person’s life can be captured and recorded for the present and future generation to see. As technology continues to improve each day and as new tools become available, video creation will become even more popular for consumers and professional videographers alike.